While I’m still writing and refining my upcoming article “Selling Snake Oil to Skeptics,” allow me a quick plug for my latest venture: HeadProCoaching Golf Mental Performance Coaching.
If you’re inclined, have a look at www.headprocoaching.com (available in English, German, Japanese and Spanish) and count the niches. We are addressing a very narrow segment (golfers with hcp ≤ 12) of a market that is narrow in itself: ambitious amateur golfers rather than people who play “just” for fun.
The golfing community is full of niches, and this is just one of them. It’s all about finding out about the needs a very small and very specific segment of a market, and satisfy them.
