General

What Makes a Truly Great Customer?

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What makes a truly great customer? No, not that he pays your bills in time, or that he recommends your services to prospects.

If you are a web developer, you know what it’s like to spend hours on hours cursing and battling the dreaded MSIE to make it display your customer’s website correctly. A truly great customer doesn’t just e-mail you a thank you note if you succeed.

No, the mark of a Truly Great Customer is that she mails you a custom-printed t-shirt.

Thanks, Petra!

My positioning statement.

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How do you define your business? How do you define your position in relation to your customers and your competitors? In short: How do you define yourself?

I am here: (Click to show JPG | PDF)

Where are you? Share your ideas in the comments!

10 Worst Ways to Jump-Start a Weblog

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  1. Use a self-referential title.
  2. Use self-referential content.
  3. Leave top ten lists unfinished.

Welcome, folks. Let’s get started!

Services and Products

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I offer highly specialized marketing services, both online and offline, for individuals and companies in the businesses of personal coaching, training and therapy.

That’s it, in a nutshell. To find out more, please read this PDF document.

About this Website

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Welcome to the interface between pragmatic marketing, personal coaching and the IT business.

Phew, that’s quite an opening statement, eh? Let me explain. First, if you haven’t done already, please read the text in the header of this page. Then you might want to look at my positioning statement (JPG | PDF). This should answer most questions about what this is all about.


If you’re still with me, continue reading (and possibly commenting on) some blog entries. If you consider hiring me, read about my services here.

Personal Info

Eons ago, I graduated in linguistics, comp sci and English, specializing in psycholinguistics and AI. After receiving a master’s degree on the topic of automatic speech recognition, I spent some years as consultant and project manager in the IT industry.

Having learnt during those years that people seem to be much easier to handle than computers, I got educated in several coaching methodologies, then finally turned away from IT and started my own business in personal coaching and training. The necessity of suddenly having to sell my own services led me to become quite a successful marketer both for myself and, later, for my clients.

Now, at the beginning of 2007, I am back in the game, combining the knowledge and experience that I accumulated over the last fifteen years to offer consulting at the interface of marketing, personal coaching and training and the IT industry.

More Personal Info

Born 1975, still alive and well. Not a native speaker of English, so corrections are welcome. To find out all those naughty personal details, just peruse my Flickr photosets. There are also some rather lovely origami pictures there.